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Business & Everyday / Free online tool

Markup Calculator

Calculate a selling price by applying a markup to cost.

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Cost 60 plus 50% markup gives price 90 and margin 33.33%.

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Behind the answer

Selling price = cost × (1 + markup/100)

How to use this calculator

Solve selling price, markup percentage or cost from two known values. Margin and markup use different denominators, so results show both where defined.

  1. Enter find, unit cost, markup (%) and review the remaining options.
  2. Select Calculate or change a value to update the result. Read the result label and units before copying.
  3. Use Reset to restore the worked starting values.

Formula and method

Selling price = cost × (1 + markup/100)

Excludes tax and costs beyond the entered unit cost.

Worked example

Cost 60 with 50% markup gives a selling price of 90 and margin 33.33%.

Questions about markup calculator

What profit margin does a 50% markup produce?

With cost 60, a 50% markup sets price at 90 and profit at 30. Margin is then 30 ÷ 90 × 100, approximately 33.33%. Choose the known cost, price, or markup pair to solve for the missing value.

Choose the tool for your question

  • Profit Margin: Analyze profit when both cost and selling price are already known.
What assumptions should I check?

Excludes tax and costs beyond the entered unit cost.

Are my inputs saved?

Calculations run in your browser. We store only tool IDs for favorites and recent tools. A calculation link contains your inputs only when you explicitly choose to copy one.